Keyword Advice For Google Adwords Ppc Marketing

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Keyword Advice For Google Adwords Ppc Marketing

There are billions of keywords to choose from, some are expensive, some are cheap, some get millions of searches per day, some get only a couple of searches per month. So which ones should you pick?

Relevant Keywords

You want to pick a collection of highly relevant keywords on what you are trying to sell or promote. I will go more into keyword research at a later time, but as a primer to keywords you should be looking for keywords that are directly related to your product or service. Google prides themselves on providing their visitors with the best user experience possible. When someone does a search, google wants them to find exactly what they are looking for.


What Not To Do

Not all traffic is the same. 100 highly targeted visitors is a thousand times better than 1 million untargeted visitors. The purpose of keyword selection is to try and match what the searcher is looking for, with what you have to offer. You do not want to bid on random keywords just to try and capture traffic.

What google wants you to do

Google wants you to pick a portfolio of keywords that will provide their visitors a great user experience. If you have a selection of poorly selected keywords google will penalize you by making you pay more per click, or they may even turn your ads off.

So what is relevance?

Relevant keywords should be common sense. If your selling dog supplies then you should be bidding on dog supply related terms. If you bid on the keyword “dog training” but your site does not contain any training materials or supplies, then your keyword is no longer relevant. Your portfolio should only contain keywords like dog leash, dog collar, dog biscuits, and dog outfits. Assuming you actually carry these items of course.

What can be mistaken for relevant?

I was reading a forum the other day of someone who was promoting weight loss supplements and guides. This person wanted to know if the keyword “beating hunger” was related to weight loss. In this case the keyword can be mistaken for a relevant keyword as those who are dieting may be hungry because they are eating less to lose the weight. However, if your in the weight loss industry, this would not be considered a relevant keyword as it can apply to many other niches such as world hunger.

I will go more into keyword research on a later article, but when you are looking into keywords try and select those that are the most directly related to what you are selling or promoting. Keywords such as”buy [product name]” are great buying cycle keywords. Dont waste you money on cross related keywords until your campaign is at the point where you need to expand to increase profits and sales.

By: Robert Priolo

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This article was provide by Robert Priolo for PPC Kings. A blog that provide insider education and training on PPC marketing and campaign management. For more information on Keyword Advice for PPC marketing and other related subjects, please visit our main website.

Make money online from home.  100% money back guarantee.  Full training and support from top income earners and trainers in the industry. Fully legitimate, fully ethical, fully proven. If you can follow simple step by step instructions, this is for you.  This is real work at home and if you are looking for a get rich quick, then stay at your job.  If you are looking for a real online business from home to replace your job, congratulations, you found it here.

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