10 Best Home Based Business

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10 Best Home Based Business

We decided it would be fun to interview 10 of the smartest marekting guruswe know, including 7 multi-millionaires, about the best ways to increasecustomer and cash flow for just about any business.What we got were a variety of fresh, innovative ideas — and once you readthem, you will know that they came from a group of folksd who have alreadymade it big in businesses of their own.

The following are the “15 Best” ideas for super charging your business, nomatter what kind of business you are in.

1. “Same-Old” is out — Getting attention with something new is in. To getnew business, you must strive to be innovative and dramatic. For example,an insurance agency, offered “the biggest steak dinner in town” if itcouldn’t save any person money on their car insurance.

This challenge wasenough to make the telephone start ringing off the hook for days at a time.The customer flow was “absolutely crazy” for days. The bottom line:dozens of new insurance buyers and tons of new cash flow — and all theyhad to do was fork out the cost for a half dozen steak dinners!

2. Tight target marketing. The big job in marketing and sales is gettingto the right people inside another company.

Addressing mail to “FacilitiesManager” or printing a “routing slip” on the outside ofthe envelope isineffective. Hitting the target is the challenge.Scoring a bull’s eye meansmaking contact with the right individuals and is the only way to make thesale. Taking time to be highly targeted in business communication isessential.

3. Be more creative.

Pushing direct-mail pieces out the door or sendingthe newsletter to the mail room isn’t doing the job. Ask yourself: “Willanyone be intrigued enough to read the mailer–before tossing it in thewastebasket?” Ask the s
ame question about the company newsletter.

A highlycreative approach is necessary to be different and distinctive. Creativitycosts money. But, if more peopleread the ad, take time with the newsletteror decide that the offer in a mailer makes sense, you have accomplished thegoal.

4. Focus on what customers care about. After listening to the admissionsdirector talk about what should be shown in the school’snew recruitingvideo, the marketing consultant asked, “Is this whatparents and prospectivestudents are interested in knowing?”Suddenly, everyone became lessconfident. Someone suggested askingthe student tour guides what questionsthe visiting parents and kidsasked? Whether creating an ad, a brochure, ora sales presentation,knowing what the customer wants, needs and expects iswhat works.

5. Tell customers how to think about your company. We come toconclusionsby making comparisons. If you don’t let customers and prospects know why itis in their best interests to do business withyou or buy your product, theywon’t. The rating of life insurance companies makes an impact on customers.The J.D. Powers’ customer-satisfaction survey on cars and personal computermanufacturers influences buying behavior.

Wise companies spend time andeffort consciously influencing the way they are perceived bycustomers,prospects, bankers and stockholders.

6. Make your offers outstanding. Customers are cautious. They don’t likebeing put on the spot; they don’t want to make a mistake. This is whyoffers are essential. “Try it for 30 days…free.” “We won’t deposit yourcredit card slip for a month.” “Your satisfaction is guaranteed.” “Take thecar for the weekend and drive it all you want.” The goal is to overcome thecustomer’s reluctance.

7. Be in the right place at the right time. “Why didn’t I think of you lastweek when we bought the new…” Some salespeople simply shrug off suchcomments. “Oh, well. I can’t be in the right place every time.”


Beingin front of the customer is today’s assignment. Developing a consistentprogram for staying in front of customers regularly is the challenge. A mixof seminars, newsletters, bulletins, fact sheets, special events andinformative articles will keep you in the customers’ minds.

8. Name your product or service.

One of the best ways to differentiateyour products or services from all the rest is to give them distinctivenames. A building contractor with expertise in remodeling during off-hourscalls himself the “stealth” remodeler. A fuel oil dealer doesn’t talk aboutservice–he emphasizes “ComfortCare Service.” The idea is to imbue ordinaryideas with new meaning thereby separating your com-pany from yourcompetitors. Make sure, however, that the name appeals to your customersand not just to you.

9. Be relentless. Persistence is power in marketing and sales.

Far toomany firms fail in their efforts because they don’t follow through longenough to produce proper results. Marketing momentum comes from acon-sistent effort. Once you start a newsletter, issue it on schedule. Ittakes time for customers to comprehend what you are doing and for prospectsto get acquainted–and comfortable–with a business.

10. Get rid of the self-serving nonsense. Most company publications, ads,letters, brochures, and other sales materials are filled with words,photographs and information that do nothing more than toot the company’shorn. No one cares that the business says it is the “best,” “oldest” or the”biggest.” Pictures of the staff are only interesting to the staff. Abetter approach is to ask prospects what they want to know about yourcompany. We doubt anyone will be anxious to see pictures of the CEO,chairman of the board or the executive vice president.

11. Tell them everything you know. Spill the beans, so to speak.Sincetoday’s customers want information, knowledge and helpful ideas, doeverything you can to share everything you know. This is the only
way tobecome a valued resource to your customers. When people use your ideas,they will buy what you sell.

12. Be generous. No one wants to do business with firms operatingon aone-way street. Buy a new car and the dealer hands you a 20-cent plastickey holder! It sends a message that this dealer doesn’t under-stand hiscustomers. You may forget the car, but you will never forget the lousy keyring! Another auto dealer delivers the new car to your office. What adifference. This dealer sends a powerful message–our customers areimportant.

13. Make prospect identification your mission. The single mostimportantdaily activity in any business is prospect identification.By makingprospecting a continuing process, companies produce asteady flow of newsales leads. They never stop asking, “Who do wewant to do business with ifwe have the chance?” Then make sure all prospects are entered into adatabase so they can be cultivated over a period of time.

14. Scrutinize your corporate identity. Yes, how a company presents itselfmakes a difference. Is the logo appropriate? Is it dated? Does itcommunicate the right message and the correct image? Is the president theonly one who understands it? What about the company colors? Are theyreminiscent of the late ’50s? Do the letterhead, mailing labels andbusiness cards convey a strong, positive message? Or, are they dull andordinary looking? If you don’t think this is important, your competitorswill be thrilled. Corporate identity is the face you put on your company.

15. Write customer-centered letters. Most business letters have cold,impersonal words. “As per our conversation…” “Pursuant to ouragree-ment…” When was the last time you heard anyone talk this way atlunch (other than perhaps a lawyer)? Yet, give the same executives a penand they become stilted. There is no reason why business letters should notbe warm, friendly, conversational, interesting–and customer-centered.Write as if you were the one reading it.

Should a letter end at the bottomof the first page? Yes, if that’s what it takes to tell the story? But itmay take two, four or six pages. A letter should be as long as necessaryand always interesting to the reader.

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By: spikezak1

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Regardless of how you look at it, the most important aspect of any successful work from home mail order business affiliate is its advertising. In fact,mail order success is wholly dependent, and even predicated upongood advertising.

Make money online from home.  100% money back guarantee.  Full training and support from top income earners and trainers in the industry. Fully legitimate, fully ethical, fully proven. If you can follow simple step by step instructions, this is for you.  This is real work at home and if you are looking for a get rich quick, then stay at your job.  If you are looking for a real online business from home to replace your job, congratulations, you found it here.

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